the story
At Alpha East, we bring the timeless elegance of Eastern tradition to modern menswear. Founded by Shayan, along with his partners Osama and Nadeem, Alpha East is dedicated to offering premium kurta pajamas and shalwar kameez crafted with the finest fabrics and meticulous attention to detail.
Fall collection
Our new Fall/Winter 2025 Collection features simplicity and elegance with a focus on premium quality and impeccable fit. Featuring washed wear shalwar kameez and cotton satin kurta pajamas, each piece is made from luxurious fabrics that offer a refined feel and lasting sophistication. The beautiful designs balance tradition and modern style, embodying the premium lifestyle Alpha East represents.
EVERY DETAIL MATTERS
Alpha East products have been made to last across generations, with a no-compromises approach to quality.
